“I go out every night because there is a wealth of information…”
BlacVolta is a lifestyle brand in Ghana founded by Joey Adjei in 2020, a young ambitious man who started vlogging about the nightlife of Ghanaians showing the salient yet reputable moments and experiences.
The aura and feeling curated by Disc Jockeys (DJs) and Master of Ceremonies (MCs) is not a thing most vloggers seem interested in but now in Ghana, people choose to be at certain events based on the DJ or the hype man/MC that’s going to be there and thanks to Blac Volta.
Joey Adjei is a smart lad whose being in the corporate world for 10 years.
During the day, he is a professional chartered Human Resource manager at an Oil and Gas company in Ghana.
His “8-5p.m.” schedule is very demanding yet flexible enough to allow him to fulfill his passion for telling stories about nightlife experiences in Ghana.
Like no other vlogger, BlacVolta is a culture of people who love to have a great time. Being able to document an event is important but to bring to light the experience and vibe that lingers on the minds of people, capturing moments that reflect positively on the production, organizers, bartenders, DJs, MCs, and bouncers is massive and that’s what BlacVolta lives for.
His camera captures the captivating times of an event making viewers anticipate the next one. Despite the fun and excitement that comes with this career, some challenges seem beyond Joey’s control. His most concern in this industry is how he’s able to create content that promotes places, people, and events to the masses, and yet due to a lack of proper management (such as bouncers’ attitude, poor customer service, etc.) people don’t get the full experience they expect. He was frank about the reason why he chooses to promote DJs and MCs and yet they not pulling their weight to match the standards. Regardless he’s not giving up.
He’s built a team that is willing to tell the tales of the blissful night-times in Ghana via all social media including podcasts.
His strong ties with most of the owners of clubs, pubs, and restaurants have paved the way for him and his team to interview people like Chance the Rapper, Vic Mensa, Bozoma Saint John, etc., vlogging at events like Global Citizen Concert, Afrochella, and places like Garage, Bloom Bar, Alley Bar etc.
Joey is a creative artistic young man who loves Euro-house music. He described nightlife as his haven; a place to maintain his sanity from an overwhelming profession. He is a religious Christian and yet when asked, “how do you marry the nightlife and your religious beliefs, without feeling guilty?”
He answered “ I have my internal battles, but to keep me sane, I promote the nightlife that inspires people to want to have a good time. I don’t just post anything.”
To calm those internal battles, he chooses to pray. He goes out every night because there is a wealth of information and content that he loves to share with people all over the world.
He does a lot of self-reflection while creating content from the end-user/customer/consumer’s perspective. Being an international vlogger, his advice to anyone who aspires to be in the industry is to “Be very disciplined and super passionate.”
BlacVolta explained that a lot of perks come with this job; free alcohol, women, fame, free membership at certain clubs, travelling, etc. and these things can easily sway or even destroy a person if they are not grounded or disciplined enough to exercise self-control.
Joey (as most of his friends call him) believes in staying true to himself and hopes that he’s remembered as such.
