The organizers of the annual Inter Tourism Expo Accra (dubbed iNTTA) and the Ministry of Foreign Affairs and Regional Integration, Ghana will hold the USA Roadshow in Washington D.C.
The roadshow organized on the theme: Sustainable Tourism and Equitable Economic Growth in Destinations Partnership and under the auspices of the Embassy of Ghana in Washington will take place on July 5, 2023, from 2 – 6 PM at the Hayat Regency Hotel, Capitol Hill.
The event will showcase the activities planned for the Inter-Tourism Expo which will be held in Ghana in September and destination Ghana offerings to the travel, tourism, trade stakeholders, key business leaders, and the global diaspora in the Washington D.C. metro area.
Destination management companies as well as travel and tour agents are invited to the roadshow, where they will meet with iNTTA management and coordinate delegation from Ghana.
iNTTA will partner with Ghana travel and trade professionals on the roadshow to provide an opportunity for the expo to generate new business or leads to Ghana.
In an interview with the Chairman and Convener of Inter Tourism Expo Accra, Mr. Emmanuel Treku describes the objectives of iNTTA 2023 which is geared to scale new markets and provide cost-effective business to business platform showcasing the vast tourism opportunities in Ghana to global travel market practitioners.
It will further connect people, brands, and culture that will allow the experience of the innovative products and services of the Ghanaian travel market that will translate into building a sustainable blueprint tourism business for destination West Africa.
Additionally, the expo will enact Ghana’s position as a preferred business tourism destination open for MICE Infrastructure investments.
He further iterated that the outcome of the iNTTA roadshow strategy will increase visitor and business receipts to Ghana for the annual September Inter Tourism Expo Accra through the creation of effective sales systems and collaborative initiatives including joint promotions with key stakeholders.
Strategic partners and sponsors of the roadshow, BOH Concepts, USA, and the Hyatt Regency Hotel, Capitol Hill, Washington DC mentioned the roadshow will give access to participants to discuss partnerships, consumer engagement, and activations.