Osman Juwairiah is the Chief Executive Officer of Fruit Fusion and a Personal fitness trainer.
She is a young woman who hails from Kumbungu in the Northern Region of Ghana and currently resides in Tamale.
Juwairiah had her basic education in Accra and Tamale and holds a Diploma in Database from IPMC, Accra where she won the Personality of the Year award.
Her passion and zeal to solve wellness problems led her to start Fruit Fusion, a healthy food business that provides healthy drinks, snacks, and meals to help others achieve their healthy active lifestyle and goal.
She has been in this business for almost five years.
They produce guilt-free healthy snacks by using raw fruits and vegetables.
Some of their products include Greek yogurt, Granola, date syrup, cold-pressed juices, coconut flakes, detox packages, etc.
In an exclusive interview with the Ghanaian American Journal, Osman Juwairiah shared details on how she started her business of selling nutritious snacks in Tamale, in Ghana’s northern region.
“Fruit Fusion was born out of my own lifestyle. Personally, I was obese and was about size 20 and 22 and I had health challenges. So I started doing my own research to see how best I could lose weight naturally without any pills or any medication.”
“I started my weight loss journey by hitting the gym. And at the time, when I came to Tamale, I was living in Accra. When I came to Tamale, there was no one doing any healthy stuff here for me to purchase. I usually get those things from Accra and it was stressful.”
“I started doing my own research, learning about healthy stuff, and doing that at home to support my weight loss journey.
Within a short period, Juwairiah was able to shed a lot of weight by creating various healthy recipes she researched.
“I didn’t take it to be a business. It was just a lifestyle for me. I enjoyed doing it. I loved creating recipes in the kitchen” she said.
During the outbreak of COVID-19 Juwairiah saw it necessary to help other people maintain a healthy lifestyle so they could protect themselves from contracting the illness.
“I decided to take advantage of what I know how to do best to help people because you have to boost your immune system to prevent yourself from getting COVID-19. I didn’t have access to machinery to produce. I was doing it manually to be able to keep up. I was able to make some profits and whenever I generate profits, I use it to buy something I need.”
“I also used the phone as a medium to connect people from all the regions, Kumasi, Takoradi, etc. I do virtual workout sessions and they join and pay me” she added.
Juwairiah’s business has impacted a lot of women in the Northern Region and across the country. Women who go through postpartum and those who want to get back into shape and regain their self-confidence.
To learn more about how Fruit Fusion is impacting individuals, we spoke to one of her customers, Blessilla Na-afoe Kandoh.
Blessilla is a Health Interest Lead at Norsaac and a mother. She shared her experience of how the products have aided her in keeping a healthy lifestyle.
“Her products helped me to be able to maintain my weight because it’s something that I have been struggling with for some time, especially after having my kids. Most often I struggle with constipation, but now I hardly struggle with such things anymore. Undoubtedly she also has quality products as well. Any time that I purchase her products and I store them, I don’t have them going bad. She has been innovative because over time she has evolved with different kinds of products.”
“I would recommend her service. My reason is that I’m very particular whenever I’m engaging with a service provider. She has great Customer Service because sometimes people just focus on the product without focusing on the service that they provide” Blessilla added.
Blessilla has been a regular customer since the start of the business and is confident it will be helpful to others as well.
Osman Juwairiah’s goal is to become an expert in the field of Nutrition and push Fruit Fusion beyond Northern Ghana. She also hopes to own the first women’s gym in the North and for Fruit Fusion to become the best health shop in Ghana.
“I’m hoping to have a gym with a snack bar where people can come and work out and still get 100% healthy snacks, meal plan, advice on health and weight loss tips,” she said.
Osman Juwairiah is currently studying Software Engineering. She worked as a Marketing Assistant at Listening Bureau, a Real Estate Company in Accra, and is an actress for A19 Media in Tema.
She encouraged young people to never give up on their dreams no matter how hard situations get.
“Enterpreneurship is not smooth sailing because you will fall, and you rise. I have fallen many times but I am here today” she said.
Juwairiah loves to read, travel, and take up new adventures. She is a resilient young woman who is willing to take initiative, willing to learn, and easily adapts to new environments.
Contact Fruit Fusion on 0550476397 or reach out to them on social media Facebook/Ig:fruit.fusion
Written by Abigail Bodo. Email; abigailbodo80@gmail.com