Meta has expanded its features to enable content creators in Ghana to monetize their works, an official statement has said.
The move was contained in an official communication from the public policy manager for Anglophone West Africa for Meta, Sade Dada to the Ministry of Information.
The app developer intends to roll out ads on reels which also seeks to earn a share of revenue for creators from ads it places on their reels on Facebook with further plans to expand its monetisation features on Instagram later this year.
Content creators must pass and be compliant with the Meta Partner Monetization Policies and Content Monetization Policies.
These policies include deeper restrictions than the community standards on the content itself and the format of presentation.
Advertisers are also required to follow Meta’s advertising standards designed to protect users from poor experience and support meaningful connection between people and businesses across its technologies.
The monetisation of content in Ghana is to empower content creators to earn money locally from their online content and access advanced features to manage businesses online.
The expansion of the monetization tools is a significant milestone that will help content creators in Ghana to leverage their online presence and build their brands.
In a statement on Tuesday (2 July) the Information Ministry commended Meta for this significant investment in Ghana’s digital future.
“We are set to facilitate further engagement between Meta and the New Media Association of Ghana to explore more opportunities. The Ministry looks forward to continued collaboration to promote digital innovation and entrepreneurship in Ghana.”
“We are optimistic that the expansion will create new opportunities for our talented creators and support the growth of Ghana’s digital economy, the statement added.
