The “Born to Play” teaser commercial shared during the AFC championship game on CBS, shed a spotlight on Ghana, as the commercial highlights the country’s scenery and vibrancy, portraying it as a destination for cultural enrichment and economic opportunities.
Crafted by a talented team led by J Owusu, the commercial featured NFL star players like Saquon Barkley, Justin Jefferson, and Cameron Jordan, emphasizing the league’s commitment to developing global talents and creating pathways.
This initiative aligns with the NFL’s broader strategy, including the Global Markets Program, which involves 21 teams across 14 international markets. The league’s 2024 Super Bowl commercial aims to showcase not only thrilling football moments but also the NFL’s dedication to fostering a global fan base.
The ad serves as a powerful testament to Ghana’s allure, featuring its rich heritage, warm hospitality, and promising future. The NFL’s growing presence in Ghana, with players like Jeremiah Owusu-Koramoah, adds to the country’s representation in the league.