Patricia Obo-Nai, CEO of Vodafone Ghana, has been named the ‘Marketing Woman of the Year 2022’ at the 34th Chartered Institute of Marketing, Ghana (CIMG) Annual National Awards.
The event, which celebrated the exceptional marketing achievements of more than 50 companies and individuals in 2022, centered on the theme ‘Marketing: A Tool for Economic Recovery.’ This theme highlighted the crucial role effective marketing plays in driving the growth of businesses, products, and philanthropic endeavors.
Patricia Obo-Nai’s recognition stemmed from her leadership at an organization committed to establishing an inclusive and sustainable digital society that yields tangible improvements in people’s lives.
During the evaluation period, under her guidance, Vodafone Ghana introduced compelling offers, such as a 20-minute call to all networks and 1 GB of data for only 1 Ghana Cedi. This strategic move resulted in an impressive 5% month-on-month growth in data revenue and a remarkable 35% annual increase compared to the previous year.
Patricia’s exceptional skill in utilizing marketing insights to craft compelling offers has contributed to maintaining a robust market presence. Additionally, her substantial contributions to Ghana’s telecommunications industry, especially through impactful Corporate Social Responsibility (CSR) initiatives in education and healthcare, garnered praise.
In response to this prestigious accolade, Patricia Obo-Nai expressed her gratitude, stating, “I am deeply honored by this recognition. I extend my heartfelt appreciation to the dedicated team at Vodafone Ghana and all our cherished customers for their unwavering support and commitment.”
With an impressive 23-year career in the telecommunications sector, Patricia Obo-Nai has been a guiding force in Ghana’s communications industry.
Her exceptional achievements have earned her several awards, including the title of Outstanding Woman in Telecommunications at the African Women Awards 2023, the Leadership Excellence Award in the Telecommunications Sector at the CEO Summit 2023, the CEO of the Year at the Telecommunications Innovations and Excellence Awards 2022, and the Africa’s Most Respected CEO Award in the Telecommunications Industry in Dubai, UAE, in 2021.
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