A Ghanaian photographer known for his hyper-real style has been picked to create the next Pirelli calendar.
Prince Gyasi has disclosed that a section of the project will be based in his home country, underlining the importance of representation and culture to him.
Gyasi’s colorful visuals are influenced by his experience with synaesthesia, a condition that causes a mingling of the senses; in his case, he associates colors with words, such as aquamarine and “Wednesday.”
Gyasi considers himself a visual artist who began exploring the field of photography more freely after purchasing an iPhone at the age of 16.
Prior to that, he found his interest in utilizing a disposable camera as a child and since then he has exhibited in Japan, Brazil, and France.
The Pirelli Calendar, an eagerly anticipated annual publication known as “The Cal,” is renowned for showcasing both the featured talent and the creative vision of the photographer behind the lens.
Established in 1964, the Pirelli Calendar is published by the U.K. subsidiary of the Italian tire manufacturing company Pirelli.
Over the years, the calendar has gained a reputation for its selection of photographers and models, featuring glamour photography from the 1980s until the 2010s.
For the 2024 edition, the task of crafting the calendar has been entrusted to the self-taught Ghanaian photographer Prince Gyasi.
